Privacy Policy
At MAD O MEDIA, we believe that world-class creative campaigns must be built on a foundation of absolute transparency, trust, and uncompromising privacy standards. This policy outlines how we handle personal information collected through our website (mad0media.com), client briefs, creator discovery pipelines, and digital campaigns.
Table of Contents
01. Introduction & Data Controller
This Privacy Notice applies to all personal information collected, processed, and held by MAD O MEDIA (“Mad O Media”, “we”, “us”, or “our”), an integrated branding, creator marketing, and digital agency headquartered in Mumbai, India, servicing enterprise brands globally.
For the purposes of the General Data Protection Regulation (EU GDPR), the UK GDPR, and the Digital Personal Data Protection Act 2023 (DPDP Act, India), the primary Data Controller is MAD O MEDIA. If you have questions regarding data governance, you may reach our appointed Data Protection Officer at info@mad0media.com.
02. Personal Data We Collect
Depending on how you engage with our agency platforms, we may collect and process the following categories of information:
A. Directly Provided Information
- Full name, corporate email address, and telephone number
- Company name, brand jurisdiction, job title, and project brief parameters
- WhatsApp communication transcripts and inquiry message content
- Creator handles, audience demographics, and campaign portfolio submissions
B. Automatically Collected Telemetry
- Internet Protocol (IP) address and approximate geographic location (city level)
- Browser type, operating system, device viewport dimensions, and language
- Navigation paths, page dwell time, referral URLs, and interaction patterns
- Technical telemetry collected under Google Consent Mode v2
03. How We Collect Data
We gather information through several distinct channels:
- Direct Interaction: When you complete our project inquiry forms, contact drawer, email us at info@mad0media.com, or chat with our strategists via our direct WhatsApp channel.
- Automated Technologies: When you visit our website, cookies, web beacons, and server log files automatically capture anonymous usage metrics.
- Publicly Available Sources: For creator talent vetting and brand competitive benchmarking, we analyze publicly available social profiles across Instagram, TikTok, LinkedIn, and YouTube.
04. Legal Basis & Purposes for Processing
We process personal information under the following statutory legal bases:
1. Performance of a Contract
To respond to creative requests for proposals (RFPs), draft master service agreements (MSAs), execute influencer marketing contracts, and deliver digital campaigns.
2. Legitimate Business Interests
To optimize our digital infrastructure, protect against fraudulent activity, monitor site performance, conduct B2B relationship outreach, and refine our service offerings.
3. Explicit Consent
Where you opt in to receive industry briefings, creative trends analysis, or grant permission for non-essential analytical cookies via our cookie preference controls.
06. International Data Transfers
As a global digital agency, data collected by MAD O MEDIA may be stored and processed across servers located in India, the European Union, the United Kingdom, or the United States. Whenever personal information is transferred across international boundaries, we ensure adequate protective mechanisms are deployed, including Standard Contractual Clauses (SCCs) approved by the European Commission and industry-standard encryption protocols.
07. Data Retention Schedules
We retain personal data only for as long as necessary to fulfill the purposes for which it was originally collected, including the satisfaction of legal, accounting, contractual, and reporting obligations. Inquiry form submissions are retained for up to 24 months, while active client engagement contracts are retained for 7 years in compliance with standard commercial auditing practices.
08. Your Statutory Privacy Rights
Depending on your jurisdiction (such as under GDPR, UK GDPR, CCPA, or DPDP Act), you possess the following legal rights regarding your personal records:
Right of Access
Request a copy of the personal information we maintain regarding you.
Right to Rectification
Request correction of incomplete or inaccurate data.
Right to Erasure
Request permanent deletion of your data when retention is no longer justified.
Right to Restrict Processing
Suspend processing of your information under specific scenarios.
Right to Data Portability
Obtain your data in a structured, machine-readable format.
Right to Withdraw Consent
Withdraw previously granted consent at any time without penalty.
To exercise any of these rights, contact us at info@mad0media.com. We respond to all verified statutory requests within 30 calendar days.
09. Information Security & Storage
We implement comprehensive technical, administrative, and physical security measures designed to safeguard personal data against unauthorized disclosure, loss, destruction, or alteration. All web communications utilize TLS 1.3 encryption. Access to client data is strictly restricted based on the principle of least privilege.
10. Children's Privacy
Our web services and creative offerings are exclusively addressed to business enterprises, creators, and individuals aged 18 and above. We do not knowingly solicit or collect information from individuals under the age of 18. If you believe a minor has submitted personal records to us, please notify us immediately for expedited deletion.
11. Contact Our Data Protection Team
For privacy inquiries, legal notices, or data subject requests, please contact our team through any of the official channels below: