Cookie Policy
This Cookie Policy explains how MAD O MEDIA (“we”, “us”, or “our”) uses cookies, local storage, pixel tags, and similar technologies on mad0media.com. We provide transparent information on what cookies do, why we deploy them, and how you can exercise full granular control over your preferences at any moment.
01. What Are Cookies and Local Tracking Technologies?
Cookies are small alphanumeric text files placed onto your computer, smartphone, or tablet when you visit websites. They are widely utilized by online services to make web experiences function efficiently, remember preferences, measure digital marketing efficacy, and provide analytical reporting to website operators.
Alongside HTTP cookies, we may utilize HTML5 local storage, server session logs, and transparent image pixels (web beacons). Throughout this policy, all such technologies are collectively designated as “Cookies”.
02. Categories of Cookies We Use
We classify cookies into four distinct operational tiers:
Strictly Necessary Cookies
Essential for basic web navigation, security against CSRF attacks, load balancing, and remembering your privacy consent preferences. The website cannot function correctly without these cookies.
Performance & Analytics Cookies
Allow us to understand aggregate visitor traffic, popular case studies, viewport benchmarks, and bounce rates. These cookies collect anonymous telemetry without identifying you personally.
Functional & Preference Cookies
Enable advanced convenience features, such as preserving your contact drawer draft state, remembering muted audio states on video reels, and responsive interface personalization.
Targeting & Marketing Pixels
Deployed in collaboration with advertising platforms (LinkedIn, Meta) to evaluate creator campaign conversions, prevent redundant ad impressions, and measure ROI for agency partners.
Google Consent Mode v2 Compliance
In compliance with EU/EEA privacy mandates and Digital Markets Act (DMA) regulations, our website is configured to support Google Consent Mode v2. By default, all non-essential analytics and advertising storage signals (analytics_storage, ad_storage, ad_user_data, ad_personalization) remain set to 'denied' until explicit opt-in is granted.
03. Active Cookies & Technical Inventory
The following audit table provides complete transparency into the primary cookies deployed across our services:
| Cookie Identifier | Provider | Category | Purpose | Expiry |
|---|---|---|---|---|
| mom_consent | MAD O MEDIA | Strictly Necessary | Stores user cookie consent preferences across sessions | 12 Months |
| __cf_bm | Cloudflare | Strictly Necessary | Detects and mitigates malicious bot traffic and DDoS attacks | 30 Minutes |
| _ga | Google Analytics 4 | Analytics & Telemetry | Distinguishes unique users and measures overall page engagement anonymously | 24 Months |
| _ga_* | Google Analytics 4 | Analytics & Telemetry | Maintains session state and campaign navigation metrics | 24 Months |
| _fbp | Meta Platforms | Marketing & Attribution | Measures influencer campaign attribution and social ad conversions | 90 Days |
| li_sugr | LinkedIn Corporation | Marketing & Attribution | Used to match B2B browser identifiers for marketing campaign attribution | 90 Days |
04. Managing & Disabling Cookies in Your Browser
Most modern web browsers allow you to control cookie storage directly via their application settings. You can configure your browser to reject all cookies, notify you whenever a cookie is created, or purge existing cookies upon closing your browser window:
05. Questions & Contact
If you have questions regarding our cookie practices, technical implementations, or data protection policies, please contact our compliance desk: