Question 1

What influencer marketing services do you offer?

Accepted Answer

Our team of strategists, creatives, producers, analysts and project managers deliver end-to-end, strategic and creative social-first work, including:Brand and audience insightBrand channel managementCreator-led media planning & buyingCreator and influencer partnershipsCreative development, from collaborations to episodic programmingContent production from lo-fi creator assets to high-production campaignsPaid social amplification and optimisationMeasurement and attribution Social commerce & shoppable contentSocial strategy and channel architectureWe work across all major social platforms and formats. Find out more on our services page

Question 2

Do you deliver global and local market activations?

Accepted Answer

Yes. We operate at global, regional and local levels for some of the world’s biggest brands. We operate across North America, Europe and other international markets, supporting both global rollouts and local activations. For global campaigns, we develop a central strategic framework and creative approach, then adapt it for cultural relevance and local nuance. We work closely with local teams to ensure compliance, language accuracy and platform best practice in each region.‍For local campaigns, we tailor creator selection and execution to reflect audience behaviours and market dynamics. This enables brands to scale creator marketing confidently while maintaining consistency, control and local authenticity.

Question 3

How long has Billion Dollar Boy been operating?

Accepted Answer

Since 2014. We were one of the first true influencer marketing agencies. We recognised early the role creators would play in driving brand growth. Today, we are recognised as one of the fastest-growing social and creator agencies globally.

Question 4

How does creator marketing drive full-funnel growth?

Accepted Answer

When planned strategically, creator marketing can drive impact across the full marketing funnel. We design campaigns around defined objectives. By aligning creator strategy to specific commercial goals, we ensure activity contributes to measurable brand and business outcomes.

Question 5

How do you measure brand and commercial outcomes?

Accepted Answer

At BDB we hold influencer marketing accountable to the same standards as the rest of the media mix, using robust methodologies to understand the link between the social impact of assets and impact on brand and business goals.When it comes to capturing the impact of creator activations on brand outcomes, we use a blended methodology of both creative diagnostics and Brand Lift to look at the effect on multiple metrics across the funnel. We evaluate the effect on brand metrics such as brand awareness, perception, favourability and consideration and purchase intent. When it comes to measuring commercial effects, we capture immediate direct sales where relevant, as well as longer-term indirect effects. Influencer is the strongest channel for long-term commercial effects. While there are some challenges and misconceptions on modelling Influencer work, it is a channel that can be modelled like any other with access to the right data. We offer clients bespoke advice on adding the influencer channel to their econometric models to determine ROI, investment effectiveness curves to aid with budget setting, and understanding halo effects with other channels.

Question 6

How do you ensure brand safety and suitability?

Accepted Answer

We guarantee brand safety and suitability through a rigorous blend of proprietary technology and human expertise. Through our proprietary technology platform, Companion, we conduct detailed vetting of all creators, reviewing historical content, audience demographics and engagement quality. The technology instantly flags high-risk content like profanity, violence, hate speech, or competitor mentions. Alongside data checks, our team conducts manual qualitative reviews to guarantee the creator shares your brand&#x27;s values and demonstrates genuine brand affinity. Our Global Business Affairs team ensures strict adherence to all advertising guidelines and mitigate risks.

Question 7

How do you manage global creator payments?

Accepted Answer

Our standard payment terms for creator payments are 60 days from the date the content goes live. To ensure payments are handled smoothly and securely across different markets, we work with our trusted payment partners, Companion and Lumanu. Find out more here.

Question 8

How do you vet and select creators?

Accepted Answer

Our vetting approach combines qualitative human review with quantitative performance analysis to confirm true brand alignment. We begin by defining objectives, audiences, creator tiers, and platform priorities. From there, we tap our Global Talent Partnerships team, a network of 350+ agencies, and Companion—our discovery platform with 130M+ creators—to identify ideal talent. We evaluate a creator’s authenticity, values, content fit, tone, and professionalism, while analyzing engagement rates, audience demographics, and follower authenticity. Companion’s AI tools provide advanced due diligence, including background checks, five-year content reviews, and Values Match keyword scanning for sensitive or high-risk topics.‍Once creators are selected, we guide them through a structured briefing call and approval workflow to ensure content quality, compliance, and strategic alignment. Each creator receives a detailed creative brief outlining objectives, messaging, legal requirements, and clear do’s and don’ts.‍

Question 9

Do you work on a project or retained basis?

Accepted Answer

We offer flexible models, working on both a retained and project basis to suit your business needs. We support always-on retainers for long-term annual commitments, as well as tactical, project-based work for specific campaign bursts.‍We work flexibly depending on client needs. Some brands partner with us on individual campaigns or product launches. Most of our global clients retain us to manage ongoing creator strategy and solutions across multiple markets.

Question 10

What markets do you operate in?

Accepted Answer

We operate globally, with offices in London and New York and expertise across international markets. Our structure allows us to coordinate global rollouts in more than 60 markets while adapting to local cultural and regulatory requirements. This enables brands to scale creator marketing with consistent standards of execution, governance and reporting.

Question 11

Do you manage talent?

Accepted Answer

No, while we vet and approve every influencer in our global network, we do not represent them.

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